Leadership Communications

An essential part of effective leadership is the ability to inspire others, to create a narrative that grips people and makes them want to hop on-board for the ride. In order to motivate people, especially through significant change, there are a few things that leaders can do.

This short guide gives a quick and easy set of steps, or areas to concentrate on. Using these six reminders, leaders can quickly check to see if they are providing the right information, communicated in the right way which engages and inspires their people to make a change.

Buy In

Research shows that most people tend to engage with messages and change on an emotional level more than anything else. Appeal to someone’s emotional instincts and you’ve won the battle. The logical, rational aspects come later but both of these play a huge part in crafting the message. After that, people need to have the opportunity and skills to change or take action.


What could make this information most compelling to the listeners? What do you want them to think and feel? What would inspire and empower them? How can you create personal meaning and engage them?


What do your listeners need to know? What decisions do they need to know about and more importantly, can you involve them or at least help them understand how you came to those decisions?


Make sure people have the skills and the opportunity change. Do ways of working and processes help people or will they be fighting against the system? What do you want your listeners to do when they hear the message?

Now you have that compelling and informative message, what are the basics of effective communication? These can be found in the crossover between three areas (everyone loves a Venn diagram).


Understand the full spectrum of delivery mechanisms available, operate across each with clarity, passion and sensitivity.


Understand the intricacies of varied audience groups and their differing needs. Tailor a message with skill and clarity for each.


Understand how to craft a compelling message. Transform operational messages and make them relevant for your teams and stakeholders. Remember the emotional appeal!

A final point to consider:

Frequency of Communication.

Keeping people informed as much as possible on a regular rhythm helps them feel like they are in the know. Even if you’re message is that nothing has changed, this helps people feel like they are involved and considered.

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